Hidden Valley Dips Into Beacon Tech for Back-To-School Proximity Campaign

Hidden Valley Dips Into Beacon Tech for Back-To-School Proximity Campaign

Hidden Valley Ranch has joined the ranks of CPGs that have tested beacons, launching a back-to-school campaign that provides easy dinner ideas to shoppers in…

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Elle Rolls Out Beacon Program for Partner Brands

Elle Rolls Out Beacon Program for Partner Brands

Elle is leveraging mobile proximity and beacons to engage shoppers in the store about its partner brands. What makes this different from the number of brand-based programs…

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Coca-Cola iBeacon

Coca Cola’s Refreshing Use of Beacons Showcases Retargeting Potential

Coca-Cola has augmented its digital marketing efforts with offline behavioral data from beacons and proximity. The iconic soft drink brand announced the results of a proximity…

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First Insight Asks the Wrong Questions about Beacons

First Insight Asks the Wrong Questions about Beacons

Most people don’t care if the ads they see around the web are programmatic, or site direct. Why should they care? They’re much more interested…

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Beacons Deployed at PGA Championship

Beacons Deployed at PGA Championship

Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in…

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Make: Report Raises Questions about Security on Estimote, Gimbal Beacons

Make: Report Raises Questions about Security on Estimote, Gimbal Beacons

Make: has taken some of the deepest dives into beacon technology around the web, and their analyses are worth sharing here as well. In their…

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Target to Test Beacons in 50 Stores

Target to Test Beacons in 50 Stores

Target is the latest retailer to announce that they’re testing beacon technology. The mass merchandise chain revealed Wednesday that it will begin a 50-store beacon…

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ibeacon

ABI Research: Beacon Shipments will “Comfortably Exceed” 400 Million Units in 2020

The proximity space is growing at a rapid pace, according to the latest from ABI Research. In its report published on July 30, BLE Tags: The…

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Beacons Reach 1 in 3 Millennial Moms

Beacons Reach 1 in 3 Millennial Moms

VentureBeat reports that 1 in 3 millennial moms are now reachable via beacons in stores, based on research by LA-based beacon platform inMarket. inMarket is…

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SXSW Mobile App

SXSW Mobile App

We are in the midst of a crazy three-week festival set in Austin, Texas called South by Southwest, where thousands of tech companies, up and coming…

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