Hidden Valley Ranch has joined the ranks of CPGs that have tested beacons, launching a back-to-school campaign that provides easy dinner ideas to shoppers in…
Elle is leveraging mobile proximity and beacons to engage shoppers in the store about its partner brands. What makes this different from the number of brand-based programs…
Coca-Cola has augmented its digital marketing efforts with offline behavioral data from beacons and proximity. The iconic soft drink brand announced the results of a proximity…
Most people don’t care if the ads they see around the web are programmatic, or site direct. Why should they care? They’re much more interested…
Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in…
NFC World reports that Hampton Inn will be testing beacons at select locations in Seattle. [Guests] are to be greeted with personalized messages, digital concierge services,…
Make: has taken some of the deepest dives into beacon technology around the web, and their analyses are worth sharing here as well. In their…
Target is the latest retailer to announce that they’re testing beacon technology. The mass merchandise chain revealed Wednesday that it will begin a 50-store beacon…
Some of the most popular innovations these days come from photo and video sharing apps. From Vine and Snapchat to Periscope and Meerkat, photo/video apps are constantly…
The proximity space is growing at a rapid pace, according to the latest from ABI Research. In its report published on July 30, BLE Tags: The…
Google has joined the crowded beacon ecosystem with its new open-source Eddystone platform. In a statement, Google said: “Just like lighthouses have helped sailors navigate…
VentureBeat reports that 1 in 3 millennial moms are now reachable via beacons in stores, based on research by LA-based beacon platform inMarket. inMarket is…
We are in the midst of a crazy three-week festival set in Austin, Texas called South by Southwest, where thousands of tech companies, up and coming…
The Cavaliers are joining a host of many other professional sports teams that are sending location-aware notifications to users with iOS 7 or greater. The…
Apple Maps Connect for small businesses, a tool that gives businesses more control of its listings in the Apple Map database, has expanded into the U.K., Australia,…
