iBeacon devices are coming to the place most people actually need it: the grocery store. For the uninitiated, iBeacons are pieces of hardware used to…
The Super Bowl remains the biggest mass-market advertising event in the country. But this year, a new kind of advertising — personalized and based on…
According to inMarket’s website, “inMarket is proud to have deployed the world’s first multi-retailer iBeacon platform and the first ever grocery store implementation of BLE…
The latest unique implementation of iBeacon comes from advertiser InMarket, which began turning on iPhone-compatible sensors at Giant Eagle and Safeway stores in Cleveland, Ohio,…
Automatic‘s smart driving assistant, which combines a small piece of hardware with powerful mobile apps, was designed to provide vehicle owners with new tools to understand…
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple’s iBeacon technology as a part of its marketing campaign for the upcoming FIFA World…
iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the…
Imagine a member of your target audience standing in a crowded store aisle, feeling overwhelmed by all the choices. What if you could just reach…
Business Insider Intelligence has put together are comprehensive report on iBeacons. Findings of the report include: In-store retail and offline payments are in the first…
As shoppers, we’ve all been there. Pull into the parking garage of a store or wander a few feet from the entrance and…there goes the…
GPS will tell you how to get to the nearest Apple store. With iBeacon, Apple hopes to guide you around once you’re inside, whether it’s…
Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising…
When Apple added support for iBeacons — small, lower-power Bluetooth LE transmitters that offer a host of location-based services — into iOS 7, Major League Baseball…
