How iBeacons Work

Apple’s iBeacon And The Future Of Mobile Shopping

As shoppers, we’ve all been there. Pull into the parking garage of a store or wander a few feet from the entrance and…there goes the cellular signal. A determined enough shopper might search for a wifi network, but those are rare in stores, even in those with an attached Starbucks where free wifi is otherwise expected.

But what about all that data showing spikes in mobile use? Shoppers are engaging via mobile devices in large numbers, but not necessarily while inside the store. (More…)

Laura Heller / Forbes