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ibeaconinsider | iBeacon.com Insider
Live Beacons Aim for Simplicity + DIY Approach

Live Beacons Aim for Simplicity + DIY Approach

  A company called Live Beacon recently announced the release of what they are calling “the simplest beacon yet”. What was originally a Kickstarter campaign…

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Waze announces Waze Beacons to boost location accuracy inside tunnels

Waze announces Waze Beacons to boost location accuracy inside tunnels

  Waze recently announced a new program that would help drivers maintain accurate GPS signals while driving through tunnels. Allowing them to rest assured that…

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Rite Aid Rolls Out Beacons to All Stores

Rite Aid Rolls Out Beacons to All Stores

According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout at…

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Detroit Auto Show Utilizing Beacons for Analytics

Detroit Auto Show Utilizing Beacons for Analytics

The Motor City is getting a high-tech makeover thanks to beacon technology at the Detroit Auto Show this week. Automotive News has the scoop: Detroit’s…

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The Beacons at CES were Hacked

The Beacons at CES were Hacked

Last week, Make ran a story showcasing exactly how easy it is to hack unsecured beacons. The victim? CES — which we covered last week….

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CTA Integrates Beacons into CES 2016 App

CTA Integrates Beacons into CES 2016 App

The Consumer Technology Association is leveraging the power of beacons at the annual CES event taking place in Las Vegas this week. Per their blog:…

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Juniper Research: Beacons to Deliver 1.6BN Coupons by 2020

Juniper Research: Beacons to Deliver 1.6BN Coupons by 2020

Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the scoop: Coupons are quickly…

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Wayfindr Deploys Beacons in London Tube to Help the Visually Impaired

Wayfindr Deploys Beacons in London Tube to Help the Visually Impaired

Wayfindr, a nonprofit that specializes in audio-based navigation for the visually impaired, has turned to beacons to help the commuters of London. The organization will…

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Beacons to Influence $7.5 Billion in Millennial Spending this Holiday Season

Beacons to Influence $7.5 Billion in Millennial Spending this Holiday Season

Millennial spending power is growing rapidly in the U.S., and according to a new report, beacons are poised to influence those purchases. According to Mobile…

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Sephora is Taking it Slow and Learning from Beacons

Sephora is Taking it Slow and Learning from Beacons

Mobile proximity marketing is a marathon, not a sprint, and beauty retailer Sephora is taking its time with beacon technology. Mobile Marketer reports: Sephora is exploring…

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inMarket Rolls out Beacon-based Predictive Marketing Product "Quantum Receptivity"

inMarket Rolls out Beacon-based Predictive Marketing Product “Quantum Receptivity”

Most beacon use cases to date have involved messaging people as the enter a store or venue. But beacon proximity company inMarket is taking things…

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Wisconsin Badgers tap Beacons for Better Fan UX

Wisconsin Badgers tap Beacons for Better Fan UX

The University of Wisconsin is the latest athletics program to deploy beacons in an effort to improve the fan experience. According to DM News: Wisconsin…

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SITA OnAir Tapping Beacons to Drive Onboard Wi-Fi Usage

SITA OnAir Tapping Beacons to Drive Onboard Wi-Fi Usage

SITA OnAir, an airline communications and IT company, has unveiled a new inflight Wi-Fi app designed to work horizontally with different airline apps.  The company plans to…

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One Large Pie with Pepperoni and Beacons? Pizza Hut Tests Beacons in China

One Large Pie with Pepperoni and Beacons? Pizza Hut Tests Beacons in China

Pizza Hut has rolled out beacons to all 1,471 locations in China, according to a report from Chain Store Age. Customers can receive coupons, WeChat…

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Estimote Co-Founder Talks Beacon Adoption, Challenges

Estimote Co-Founder Talks Beacon Adoption, Challenges

Estimote is probably the most recognized beacon hardware company in the marketplace. Their early-mover advantage and superlatives in design have raised their profile above a gluttony…

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