A company called Live Beacon recently announced the release of what they are calling “the simplest beacon yet”. What was originally a Kickstarter campaign…
Waze recently announced a new program that would help drivers maintain accurate GPS signals while driving through tunnels. Allowing them to rest assured that…
According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout at…
The Motor City is getting a high-tech makeover thanks to beacon technology at the Detroit Auto Show this week. Automotive News has the scoop: Detroit’s…
Last week, Make ran a story showcasing exactly how easy it is to hack unsecured beacons. The victim? CES — which we covered last week….
The Consumer Technology Association is leveraging the power of beacons at the annual CES event taking place in Las Vegas this week. Per their blog:…
Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the scoop: Coupons are quickly…
Wayfindr, a nonprofit that specializes in audio-based navigation for the visually impaired, has turned to beacons to help the commuters of London. The organization will…
Millennial spending power is growing rapidly in the U.S., and according to a new report, beacons are poised to influence those purchases. According to Mobile…
Mobile proximity marketing is a marathon, not a sprint, and beauty retailer Sephora is taking its time with beacon technology. Mobile Marketer reports: Sephora is exploring…
Most beacon use cases to date have involved messaging people as the enter a store or venue. But beacon proximity company inMarket is taking things…
The University of Wisconsin is the latest athletics program to deploy beacons in an effort to improve the fan experience. According to DM News: Wisconsin…
SITA OnAir, an airline communications and IT company, has unveiled a new inflight Wi-Fi app designed to work horizontally with different airline apps. The company plans to…
Pizza Hut has rolled out beacons to all 1,471 locations in China, according to a report from Chain Store Age. Customers can receive coupons, WeChat…
Estimote is probably the most recognized beacon hardware company in the marketplace. Their early-mover advantage and superlatives in design have raised their profile above a gluttony…
