dominos - Beacon

#BeaconFail: Domino’s to unveil Beacon flavored pizza?

Just when we thought the iBeacon hype couldn’t get any realer, it seems that iBeacon has made its way further  into our collective conscience….as a Pizza topping?

Domino’s, the nation’s 2nd largest pizza chain (and the largest worldwide), today announced a brand new flavor that promises to combine two of our favorite things; a nice slice of pepperoni pizza…and hyper-local technology.

The flavor, dubbed “Sweet BBQ Beacon”, is an ode to micro-local-hyper-contextual marketing and engagement…….we think?