Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in attendance. GeekWire reports that the 97th PGA Championship, golf’s 4th major, will incorporate place-based experiences via the PGA Championship app on iOS and Android.
…Beacon technology will be installed in each of the scoreboards carried by volunteers who walk with a specific group throughout the day. This data will be fed into the official PGA Championship app — on iOS and Android — for a feature called “Binoculars,” which lets fans find out where each group is standing on the course.
The PGA Championship is expecting 200,000 fans in attendance at Whistling Straits in Sheboygan, Wisconsin.
If you’re attending the event and want to tell us about your experience with the Binoculars feature on the PGA Championship app, please drop us a note!