Beacons Deployed at PGA Championship
Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in attendance. GeekWire reports that the 97th PGA Championship, golf’s 4th major, will incorporate place-based experiences via the PGA Championship app on iOS and Android.
…Beacon technology will be installed in each of the scoreboards carried by volunteers who walk with a specific group throughout the day. This data will be fed into the official PGA Championship app — on iOS and Android — for a feature called “Binoculars,” which lets fans find out where each group is standing on the course.
The PGA Championship is expecting 200,000 fans in attendance at Whistling Straits in Sheboygan, Wisconsin.
If you’re attending the event and want to tell us about your experience with the Binoculars feature on the PGA Championship app, please drop us a note!
[…] More information: http://www.ibeacon.com/beacons-deployed-at-pga-championship/ […]
[…] Beacons deployed at PGA Championship Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in attendance. GeekWire reports that the 97th PGA Championship, golf’s 4th major, will incorporate place-based experiences via the PGA Championship app on iOS and Android. […]
[…] Beacons deployed at PGA Championship Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in attendance. GeekWire reports that the 97th PGA Championship, golf’s 4th major, will incorporate place-based experiences via the PGA Championship app on iOS and Android. […]
Its really great to see how beacons were used at PGA Championship to allow fans to locate various groups on the golf course. One of the other advantages offered by beacons when it comes to stadiums, is keeping fans in the know-how of crowded locations. Making such information available to fans in the app results in a higher efficiency of the stadiums’ resources and a better experience for the fans. We recently compiled a checklist on various ways that beacons can be put to use by event managers here: http://blog.beaconstac.com/2014/06/how-stadiums-can-use-beacons-to-enhance-fans/