BEACONS: What They Are, How They Work, And Why Apple’s iBeacon Technology Is Ahead Of The Pack
Business Insider Intelligence has put together are comprehensive report on iBeacons. Findings of the report include:
- In-store retail and offline payments are in the first wave of beacon applications. Retail outlets are adopting beacons to provide customers with product information, flash sales or deals, and to speed up the checkout process with a completely contactless payments system.
- Consumers seem receptive to beacons as a way to enhance their in-store shopping experience. Half of American adults already utilize their mobile devices in stores. Consumers could also use them to inexpensively automate their homes. For example, beacons could turn on lights in a room as soon as someone with a smartphone has entered them, or open doors or window shades.
- The applications go beyond retail: We expect beacons to be deployed all over airports and ground transit hubs so that notifications on departures, delays, and gate and platform assignments can be delivered instantly to passenger phones.
The report has charts and data to explain what beacons are, how they work, and how Apple is leading the way towards a new paradigm of indoor mobile communications. (More…)