Millennial spending power is growing rapidly in the U.S., and according to a new report, beacons are poised to influence those purchases.
According to Mobile Marketer:
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Mobile is increasingly recognized as a key way to reach millennials before and while they shop. As a result, savvy marketers, including Philips Norelco, are using beacon-triggered messages to drive in-store shoppers to the shelves where their products are located and promote them as gifts.
Millennials have essentially become the 18-34 demographic at this point. As marketers become increasingly mobile-first in an effort to reach this group, many will move beyond testing proximity as part of their marketing spend. And brands like Philips Norelco are showing that beacon technology can be useful for many different product categories.