Europe’s largest online restaurant reservation platform, Bookatable, is currently testing iBeacon at 119 restaurants in London.
The beacons will be used to send offers and menus to potential diners that have the Bookatable app on their smartphone as they pass by participating locations. The pilot is taking place at restaurants participating in the London Restaurant Festival – and will be expanded to include additional locations later on.
The beacon pilot is part of a partnership with American Express. For our London readers, you can check out the iBeacon experience at these select restaurants; Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.