The proximity space is growing at a rapid pace, according to the latest from ABI Research. In its report published on July 30, BLE Tags: The…
We are in the midst of a crazy three-week festival set in Austin, Texas called South by Southwest, where thousands of tech companies, up and coming…
Apple Maps Connect for small businesses, a tool that gives businesses more control of its listings in the Apple Map database, has expanded into the U.K., Australia,…
The Apple iWatch is not due out until sometime in spring, yet developers are already bull rushing into the space. Marketers and advertisers are currently…
What is a beacon platform without scale? A science project. Scale, in terms of audience, is the single biggest limiting factor for any company attempting…
As 2014 comes to an end and the New Year approaches, its hard to not look back and reflect on the years past. The beginning…
Much buzz has been given to iBeacon technology as a source for retail innovation. The primary use case tends to center around using the technology…
1. Virgin Atlantic The world-wide airliner has been testing Apple iBeacons potential for quite some time now. It kicked off its beacon campaign back in…
Audience fragmentation is one of the critical issues facing companies investing in iBeacon today. Because iBeacon interfaces with the consumer at the app level instead…
Target, the third largest retailer in the US, is gearing up for its move into mobile tech with a new update to its flagship iPhone app. The…
Woolworths, the largest Australian supermarket chain, and the 19th largest retailer in the world, is set to pilot iBeacon technology in the coming months. The retail…
Apple has shown its first serious advancement to its ibeacon platform since it first announced ibeacon technology integration into iPhones back in 2013. Apple Maps…
The recent BuzzFeed article about the beacons that were secretly installed on New York City telephone booths has really sent the web and everybody within…
A new report by eMarketer highlights mobile’s expanding role in US commerce. Of particular interest, mobile’s presence in brick and mortar continues to increase. This…
Philips has a new smart lighting system that acts a whole lot like iBeacon. It can be used to track customers throughout physical environments. The…
