Coca-Cola mulls deployment of Apple’s iBeacon at World Cup and beyond
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple’s iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a major sponsor.
Speaking with marketing publication The Drum, Digital Director at Coca-Cola Enterprises Simon Miles said the company is seriously considering using iBeacon tech to tie together its World Cup marketing plans. More importantly, Coca-Cola extend the use of Apple’s micro-location solution worldwide in licensing and restaurant applications through its many brands.
“We are looking long and hard at iBeacons and what they might bring to market,” Miles said. “It’s very interesting. We have some good ideas which will come to market this year around this as there are big opportunities.” (More…)