In our previous guide, we learned about the fundamentals of iBeacon and BLE technology. The iBeacon field is becoming more crowded everyday as small start-ups and bigger, more established companies recognize the potential of iBeacon and BLE technology. Today we’ll take a look at some of the companies making headlines with their iBeacon-related solutions.
Estimote: Hardware & Media Darling
Estimote is currently selling iBeacon developer kits for $99. These kits, built for tinkerers, early adopters, and publishers, allow developers to integrate iBeacon functionality into their existing Apps. The development kits come with three hardware beacons. Estimote as it stands now is primarily a hardware company, although they do have an iOS and Android SDK in the works.
inMarket: Platform for Retailers, Brands, and Apps
inMarket made a big splash this year with the very first multi-retailer implementation of iBeacon. inMarket’s Mobile-to-Mortar iBeacon Platform allows publishers, retailers, and brands to connect with consumers in-store using iBeacon technology. inMarket’s platform includes an SDK, beacon network, and proprietary ad serving technology. On the hardware side, inMarket’s beacon network includes proprietary securitization and encryption technology, and is currently implemented in over 250 grocery store locations. inMarket has worked with over 100 brands and its current platform boasts 20 million shoppers.
Gimbal: Proximity Solutions
Gimbal, by Qualcomm Retail Solutions, is a context-aware platform that brings geofencing and iBeacon functionality to Apps. Its platform includes an SDK for developers and a dedicated back-end for managing beacon networks and content delivery. Gimbal also makes its own dedicated hardware to round out the solution.
Kontakt.io: White-Label Solutions
Kontakt is a white-label iBeacon solution. They make their own beacon hardware, which come with a back-end system for beacon set-up and content management.
Swirl: In-Store Marketing Platform
Swirl is a marketing platform with a retail focus. Their offering includes a content management system, an SDK for developers, and dedicated hardware beacons. Most recently, fashion retailer Alex and Ani implemented Swirl beacon hardware in its stores.
Sonic Notify: Enterprise Proximity Solution
Sonic Notify bills itself as an “Enterprise Proximity Solution”. Its beacons combine audio signals, iBeacon, and Android BLE technology for cross-platform compatibility. The beacons come with a back-end content management system and an SDK for integration into existing apps. Most recently, they implemented the technology in NBA arenas where it was used to upsell tickets to better seats.
indoo.rs: Indoor Positioning and Navigation
Indoo.rs is an indoor positioning and navigation company. Their mobile SDK allows developers to integrate iBeacon functionality into apps. Indoo.rs is focusing on applications beyond retail – in places like airports, shopping malls, hospitals, museums, and enterprises. Main features include indoor navigation, routing, asset tracking, and analytics. They’ve partnered with Kontakt.io for help on the hardware side. They charge a fee per Monthly Active User per App per month.
Mobiquity: Beacon Network
Mobiquity Networks has just come out of stealth with an iBeacon-enabled network that covers 100 U.S. malls. Mobiquity’s offering includes an SDK and managed advertising network. The beacons are not in stores themselves, but rather in corridors and common areas within major malls.