iBeacon Wars: A guide to iBeacon solutions

iBeacon Competition

In our previous guide, we learned about the fundamentals of iBeacon and BLE technology. The iBeacon field is becoming more crowded everyday as small start-ups and bigger, more established companies recognize the potential of iBeacon and BLE technology. Today we’ll take a look at some of the companies making headlines with their iBeacon-related solutions.

Estimote: Hardware & Media Darling

Estimote is currently selling iBeacon developer kits for $99. These kits, built for tinkerers, early adopters, and publishers, allow developers to integrate iBeacon functionality into their existing Apps. The development kits come with three hardware beacons. Estimote as it stands now is primarily a hardware company, although they do have an iOS and Android SDK in the works.

inMarket: Platform for Retailers, Brands, and Apps

inMarket made a big splash this year with the very first multi-retailer implementation of iBeacon. inMarket’s Mobile-to-Mortar iBeacon Platform allows publishers, retailers, and brands to connect with consumers in-store using iBeacon technology. inMarket’s platform includes an SDK, beacon network, and proprietary ad serving technology. On the hardware side, inMarket’s beacon network includes proprietary securitization and encryption technology, and is currently implemented in over 250 grocery store locations. inMarket has worked with over 100 brands and its current platform boasts 20 million shoppers.

Gimbal: Proximity Solutions

Gimbal, by Qualcomm Retail Solutions, is a context-aware platform that brings geofencing and iBeacon functionality to Apps. Its platform includes an SDK for developers and a dedicated back-end for managing beacon networks and content delivery. Gimbal also makes its own dedicated hardware to round out the solution.

Kontakt.io: White-Label Solutions

Kontakt is a white-label iBeacon solution. They make their own beacon hardware, which come with a back-end system for beacon set-up and content management.

Swirl: In-Store Marketing Platform

Swirl is a marketing platform with a retail focus. Their offering includes a content management system, an SDK for developers, and dedicated hardware beacons. Most recently, fashion retailer Alex and Ani implemented Swirl beacon hardware in its stores.

Sonic Notify: Enterprise Proximity Solution

Sonic Notify bills itself as an “Enterprise Proximity Solution”. Its beacons combine audio signals, iBeacon, and Android BLE technology for cross-platform compatibility. The beacons come with a back-end content management system and an SDK for integration into existing apps. Most recently, they implemented the technology in NBA arenas where it was used to upsell tickets to better seats.

indoo.rs: Indoor Positioning and Navigation

Indoo.rs is an indoor positioning and navigation company. Their mobile SDK allows developers to integrate iBeacon functionality into apps. Indoo.rs is focusing on applications beyond retail – in places like airports, shopping malls, hospitals, museums, and enterprises. Main features include indoor navigation, routing, asset tracking, and analytics. They’ve partnered with Kontakt.io for help on the hardware side. They charge a fee per Monthly Active User per App per month.

Mobiquity: Beacon Network

Mobiquity Networks has just come out of stealth with an iBeacon-enabled network that covers 100 U.S. malls. Mobiquity’s offering includes an SDK and managed advertising network. The beacons are not in stores themselves, but rather in corridors and common areas within major malls.

45 Responses

  1. beaconboy32
    beaconboy32 / 3-27-2014 / ·

    It seems to me that beacon hardware will become a commodity in the near future. You can already get these things almost dirt cheap. Are there any features on current Beacon hardware out in the wild that set any company apart?

    It seems like the real money in ibeacons down the road will go to those who build platforms and open the broader door for different kinds of services and apps to utilize an infrastructure of beacons.

    1. Jassim
      Jassim / 7-12-2014 / ·

      Fully agree, ultimately the hardware is getting commoditized and the service, features, UI etc would be the main differentiator.

      1. Tom
        Tom / 1-28-2015 / ·

        We agree 100% with your comment and have built a robust Beacon Management System.

        Check out http://www.westcompass.com for our complete Place suite (PlaceBMS, PlaceAPP, PlaceBeacons)that offers a ready to go platform that supports all beacons types. We also have an iOS and Android app that supports over 20 languages.

    2. vivian
      vivian / 9-19-2014 / ·

      This is Vivan from Sensoro company (www.sensoro.com). 
      We might called you before. Much appreciated!

      Our company is focusing on the iBeacon hardware. And I hear your company is working on iBeacon solution. We hope we could setup close partnership with your company and provide support for your business.

      We attended the TC Disrupt in SFO last week. It was a successful one.

      If you are interested in that, we could provide you a few samples. Please let us know you if you need that.

    3. vivian
      vivian / 9-29-2014 / ·

      Our company is focusing iBeacon hardware and firmware. Our ibeacon is based on Nodic chip. Its hardware spec is attached. Beside basic iBeacon’s function, there are 3 more sensors (temperature, lightness and accelerometer) are embedded in the device.
      Our firmware has a unique function which could broadcast battery status and other sensors information with the UUID/major/minor id. This is our patent. It is not like other company’s design which has 2 distinguish models (ibeacon and sensors). For the 2 modes, iBeacon ids can’t broadcast with sensors data. With this feature, Smart Phone APP could get our “Yunzi” ibeacon’s UMM and sensors information at the background. With that, we can implement central beacons’ battery management.
      Our goal is to build best iBeacon hardware and firmware, and our new beacon “sticker”‘s flexible circus board which will be in Market in next Monday.

    4. Chris McDowell
      Chris McDowell / 7-29-2015 / ·

      I agree as well, the future of beacons will be in how to take advantage of the technology in a practical way — and here’s an example of just that:

  2. Wesley Barrow
    Wesley Barrow / 4-5-2014 / ·

    Nomi is missing from this list. Let me know if you’d like an overview so you can include.

  3. Paul Tomes
    Paul Tomes / 5-3-2014 / ·

    GemTot Beacons from PassKit are missing from the list

    Hardware, firmware and SDK (cross platform) is available and shipping worldwide since March: PassKit.com/buy-ibeacon/

    Complies fully with Apple’s iBeacon specification.

    1. vivian
      vivian / 9-29-2014 / ·
  4. carlos
    carlos / 5-21-2014 / ·

    Hi there!

    Our backend, MOCA Platform is missing from this list.

    We’ve got iOS SDK (Android coming soon) and a iBeacon CMS with some added features 🙂

    If you would like an overview in order to include it, just let me know!

    1. vivian
      vivian / 9-19-2014 / ·

      This is Vivan from Sensoro company (www.sensoro.com). 
      Our company is focusing on the iBeacon hardware. And I hear your company is working on iBeacon solution. We hope we could setup close partnership with your company and provide support for your business.
      We attended the TC Disrupt in SFO last week. It was a successful one.
      If you are interested in that, we could provide you a few samples. Please let us know you if you need that.

    2. vivian
      vivian / 9-29-2014 / ·

      We are focusng iBeacon hardware, you have pretty platform. We could work together. Building environment to distinguish between upstream ad downstrema. 🙂 vivian@sensoro.com

  5. David Kelly
    David Kelly / 7-26-2014 / ·

    I am surprised I didn’t see 1 beacon solutions on here. They are doing some very interesting things in the space. http://www.onebeaconsolutions.com

  6. Stuart
    Stuart / 8-4-2014 / ·

    Hi ,

    Does anyone know how to site survey for deployment? is it similar to 802.11?

    How do we know where to place them within a store?

  7. Kethan
    Kethan / 9-25-2014 / ·

    I’m imrdsesep. You’ve really raised the bar with that.

  8. Mehmet
    Mehmet / 9-25-2014 / ·

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  9. Cheryl
    Cheryl / 9-25-2014 / ·

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  10. Wulan
    Wulan / 9-25-2014 / ·

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  11. Unni Peroth
    Unni Peroth / 10-14-2014 / ·

    Smart beacons from BFonics (proximity marketing platform targeting retail and hospitality domains) are missing from the list as well.

    Our Hardware, android and iphone SDK is available and shipping worldwide. Our beacons comply with Apple’s ibeacon specification. We are FCC certified, and CE marked as well.

    Our developer kit can be purchased from http://www.bfonics.com

    Please let me know if y’all want to know more about us!…

  12. Neha Mallik
    Neha Mallik / 10-15-2014 / ·

    We recently conducted a webinar on ‘how to choose the right beacon hardware for your business’ , you can view the recording here: http://www.beaconstac.com/webinars/view/how-to-choose-the-right-beacon-hardware

    This was a part of the ‘Beacon Primer Webinar Series’ http://www.beaconstac.com/beacon-primer-webinar-series

    that aims to help businesses at every step of their beacon strategy: from procuring, to deploying and managing beacons, to integrating iBeacon technology into your app. Register here: https://attendee.gotowebinar.com/register/8361874251525220866

  13. Seema
    Seema / 10-30-2014 / ·

    Our Beacon Hardware Guide helps filter and search for Beacons based on their price, battery life, range, and compatibility with various mobile operating systems. You can also learn about the most common use cases for leading beacons in the market.

    1. Alok
      Alok / 12-27-2014 / ·

      Dear Seema,
      Kindly share me complete details of beacon hardware, cost, range, etc. Also are they available in India, please advice.

      my contact number-=919999074040

      with regards,

      Alok Sharma

    2. Siddhant
      Siddhant / 1-7-2015 / ·

      I am looking for a beacon. Can you please help me out with that?

  14. Preston Reed
    Preston Reed / 11-10-2014 / ·

    Would be great to have your team evaluate our enterprise secure beacon solution and get it added to your list. http://www.footmarks.com/


  15. Elizabeth
    Elizabeth / 11-21-2014 / ·

    We think that beacons are only one piece of a big cake and to harness the full potential of Beacons and the IoT, we are combining different technologies, such as big data analytics , ibeacon and geolocation in our MOCA platform.

    If you’re interested to know more about our solution and include it in your list, please let me know. http://mocaplatform.com/

    1. Mamen
      Mamen / 3-4-2015 / ·

      In my opinion,In spite of being a technology with a great potential, some limitations must be keep in mind before including iBeacon or Beacon technology in your business:

      1. To detect visitors, it requires users to pre-install an App on their smartphones.

      2. iBeacons just operate in iPhone 4S ahead with iOS7-8 installed, and consequently, It covers les than 15% of the market.

      3. Not only installed applications are require, but also you must have the Bluethooth on, but in practice, almost no one keeps it switched on continuously.

      4. Its range is just 25 meters and it’s not configurable.
      To the contrary, Seeketing Nodes:

      1. Seeketing Nodes detect all devices equipped with Bluetooth or Wifi (100% of the Market) or even Cellular Network (2G/3G/4G).

      2. The scope can be set to 300 meters; in any case it’s configurable.

      Although at first, there appears to be no differences between iBeacon technology and Seeketing Nodes, there is a huge barrier to use iBeacon in the store that Seeketing Nodes have successfully overcome.
      If you want to read more about Seeketing Nodes, follow this link:http://seeketing.com/corp/index.php/en/

  16. Sean O Sullivan
    Sean O Sullivan / 1-12-2015 / ·

    We track the whole “Beacosystem” online and try to include and categorise all the companies we find. Version 1 is online here:


    Version 2 will be ready this week.

    Cheers, Sean (CEO @ LocalSocial).

  17. David
    David / 2-7-2015 / ·


    I think I can see what you guys are trying to do and it is a very good tech and idea. If I am not mistaken; A wireless signal pops up, as set up by you, on a phone or PC and people connect or try to connect and immediately they can only see your products details, pictures and information online via some sort of Blog posts or website?

    I would like to know the following.

    1. How much does it cost to deploy?
    2. Can it be remotely set up from where you are to another location?
    3. Will the tech work in a place outside the United States (where are you located? Your site doesn’t say so.) http://www.beacon-portals.com/
    4 Lastly, can my company (Divine Networks) represent you (i.e. get clients for you) from anywhere in the world and get commission for it?

    Thanks and looking forward to answers to all these 4 questions.

    Kind Regards.

  18. Anders Borg
    Anders Borg / 3-3-2015 / ·

    Can you please make an update to the content of this page?

    Considering the pace, this information is most likely very outdated.

  19. Liam Winder
    Liam Winder / 3-24-2015 / ·

    In-line with what Elizabeth said about iBeacon being only one piece of the whole picture, my company combine iBeacon with NFC and even QR to make any object smart and connected.

    Also at Linktagger we are doing more outside of the usual retail area that others in the industry seem focus on. We are working on several projects within Health & Fitness, ecommerce, smart cities and even have pilots in the medical field for iBeacon and NFC.

    Whilst the hardware is important, we believe that it will be the software wrap around that will make or break iBeacon. Also with the advent of the new Uri Beacon standard I think we might see multiple levels of mobile engagement, Uri Beacon will surely be the best implementation for non app based interaction, while iBeacon will offer a more immersive and automated experience. Check out our website at http://www.linktagger.com, would be great to get added to the list for review.

  20. Brett Loney
    Brett Loney / 4-3-2015 / ·


    We are currently in BETA with 7 partners with a national roll out later this summer. Our iBeacon solution, called Advos, is an enterprise proximity platform. The founding team met while working on the Cartwheel By Target App.

    We manufacture two types of beacon products “smart zone” “smart tag” for both passive/active interaction. We also have SDKs for IOS/Android to integrate with your app.

    Would love to have our marketing / analytics solution be reviewed for this list.

    Some exciting news coming in the next few months http://www.opnia.com/advos

    – Opnia Team

  21. Beacons: Un sdk para dominarlos a todos. | Cadena de bostezos
    Beacons: Un sdk para dominarlos a todos. | Cadena de bostezos / 6-14-2015 / ·

    […] te pongo yo la música de juego de tronos. Dale al play. A mi entender el negocio está entre las grande plataformas de gestión de beacons en su capacidad de  reproducirse e instalarse en cuantas más apps de terceros mejor.  Imagina un sdk instalado e […]

  22. Antoni
    Antoni / 8-13-2015 / ·

    Hi, I would like to know if it possible to vincule the ibeacon to whatsapp or facebook. Then, when people get into our place they recive a whatsapp message of our promo or facebook message for follow or page.


  23. Laverne Weeber
    Laverne Weeber / 9-3-2015 / ·

    Apple is vague about what it specifically means by an iBeacon. We take the definition to include the software protocols inside a user s app, the use cases and user experiences, and the specifications that Apple requires of any beacon that can be called an iBeacon.

  24. Rica
    Rica / 10-12-2015 / ·


    Jaalee is a start-up company but with full expeearience in iBeacon technology. We’ve start the iBeacon technology development and manufacturing since 2012. We provide firmwrae and housing customization, and we also provide the re-brand service.Recently, we have several types of iBeacon including USB and normal battery type.

  25. Isaac
    Isaac / 2-2-2016 / ·

    Hi, my name is Isaac. I think iBeacon can be a potential investment for me. I have a project (initial stage) which might require this devices. do drop me a mail tsz0110@live.co.uk if you are interested to show me more. Thank you.

  26. Dave
    Dave / 4-18-2016 / ·

    We are going to start providing a service of developing phone apps with ibeacon tech for businesses.

    We want to develop the app and our dashboard for our clients to use as SAAS. Do we integrate with existing Ibeacon platform companies? Do they let you use their kit for your own product that you are going to be selling? Do we design our own beacon management platform and dashboard?

  27. Matt Allen
    Matt Allen / 5-23-2016 / ·

    It would be lovely if on a software site there was a filter for “Spam” posts. Does not fill me with confidence regarding anything posted when every other comment is regarding weight loss or Terry Tibbs trying to get me to invest my money in their start up programme in the Bahamas.

  28. Martin Lundqvist
    Martin Lundqvist / 6-6-2016 / ·


    Im looking for a iBeacon solution for a project im working on. I need an app which can be customised after my needs.

    Demands for the iBeacon:

    – W20mmxL20mm and the height is maksimum 15mm.
    – I must run on Blueetooth Low Energy
    – Range 10-30 mtr
    – Its not needed to be able to change the battery. The product it must be inserted in will be worn out after 2-3 months.
    – If its possible to activate the iBeacon from the app then it would be very nice.

    Feel free to contact me for further information.

    Best regards

    Martin Lundqvist

  29. Clarinda
    Clarinda / 7-18-2016 / ·

    done…n ya, to LULU..baik LU tinggal je dlm gua since u shouldnt care less about others..n couldnt agree more with Eni..good job abg nara..u r a great example of a truly Malaysian..tak kira apa bangsa or agama, kita mesti saling bantu membantu..even agama islam pun tidak mengajar kita menghina bangsa dan agama lain and im sure same goes with other re#0lion&g823i;

  30. Helen
    Helen / 7-29-2016 / ·

    A Short Comparison of BLE Hardware for Commercial Use https://itechcraft.com/comparison-of-ble-hardware/

  31. 2 new ways to use smartphones in your jewellery store - Jewelry Intellect
    2 new ways to use smartphones in your jewellery store – Jewelry Intellect / 9-9-2016 / ·

    […] are several companies offering beacon solutions to retailers. This is a good time to get an early start on this rapidly expanding marketing […]

  32. Erwan
    Erwan / 9-13-2016 / ·

    Somebody is still trying to use ibecons instead of seeketing nodes for retail enviroment? I suppose not. In last RTBE in nobody want to hear nothing about ibecons.
    What kind of proyects are you dealing with?

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