Woolworths iBeacon

Large Australian Retailer to Pilot iBeacon

Woolworths, the largest Australian supermarket chain, and the 19th largest retailer in the world, is set to pilot iBeacon technology in the coming months.

The retail giant , which operates 872 stores across Australia, is said to be testing the technology in select pilot stores.

The retailer will be looking to use iBeacon for in-store analytics to better understand shopper behavior, as well as a tool to better engage its weekly customer base of 30 million shoppers.

Source: The Australian