NFC World reports that Hampton Inn will be testing beacons at select locations in Seattle. [Guests] are to be greeted with personalized messages, digital concierge services,…
The Cavaliers are joining a host of many other professional sports teams that are sending location-aware notifications to users with iOS 7 or greater. The…
Apple Maps Connect for small businesses, a tool that gives businesses more control of its listings in the Apple Map database, has expanded into the U.K., Australia,…
Imagine walking into a store and receiving the worst (or the best!) customer service of your life. To give your opinion of your visit, you…
The Apple iWatch is not due out until sometime in spring, yet developers are already bull rushing into the space. Marketers and advertisers are currently…
There are a handful of beacon manufacturers competing in the market today, from Estimote, Kontakt and Sambla. These beacons all essentially operate the same way,…
What is a beacon platform without scale? A science project. Scale, in terms of audience, is the single biggest limiting factor for any company attempting…
As 2014 comes to an end and the New Year approaches, its hard to not look back and reflect on the years past. The beginning…
Much buzz has been given to iBeacon technology as a source for retail innovation. The primary use case tends to center around using the technology…
1. Virgin Atlantic The world-wide airliner has been testing Apple iBeacons potential for quite some time now. It kicked off its beacon campaign back in…
Audience fragmentation is one of the critical issues facing companies investing in iBeacon today. Because iBeacon interfaces with the consumer at the app level instead…
Yesterday, November 11, 2014, marked the day that the Samsung Developer Conference started up in San Francisco. The sold out conference will be running until tomorrow,…
Apple Pay is a new mobile payment system developed by Apple that lets users make on-the-go payments with their Apple devices. Initially released in late…
Apple has shown its first serious advancement to its ibeacon platform since it first announced ibeacon technology integration into iPhones back in 2013. Apple Maps…
Europe’s largest online restaurant reservation platform, Bookatable, is currently testing iBeacon at 119 restaurants in London. The beacons will be used to send offers and menus…
