Imagine walking into a store and receiving the worst (or the best!) customer service of your life. To give your opinion of your visit, you…
The Apple iWatch is not due out until sometime in spring, yet developers are already bull rushing into the space. Marketers and advertisers are currently…
What is a beacon platform without scale? A science project. Scale, in terms of audience, is the single biggest limiting factor for any company attempting…
1. Virgin Atlantic The world-wide airliner has been testing Apple iBeacons potential for quite some time now. It kicked off its beacon campaign back in…
Audience fragmentation is one of the critical issues facing companies investing in iBeacon today. Because iBeacon interfaces with the consumer at the app level instead…
The recent BuzzFeed article about the beacons that were secretly installed on New York City telephone booths has really sent the web and everybody within…
New research into iBeacon advertising technology has shown that multiple push messages sent to one shopper within a single store can drop iBeacon related app…
Today Hillshire Brands, in conjunction with media agency BPN and iBeacon technology provider inMarket, released a groundbreaking case study showing iBeacon’s effect on in-store shopper…
Finally! Some stats on iBeacon and retail. Over the past six months we’ve seen a lot of hype around the impact of iBeacon on the…
Gannett’s popular Key Ring app has joined inMarket’s Mobile to Mortar iBeacon Platform, along with previously announced partners such as Conde Nast’s Epicurious, ShopSavvy, and…
Condé Nast is the latest big name to get behind iBeacon technology, today announcing a partnership with mobile marketing start-up inMarket to bring iBeacon functionality…
Mobile in-store marketing company inMarket has partnered with Zatarain’s to launch the world’s first iBeacon campaign for a CPG brand. The campaign leverages inMarket’s Mobile…
