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Browse: Home   /   inMarket
uRevu, the app seeking to improve customer service using iBeacons

uRevu, the app seeking to improve customer service using iBeacons

January 21, 2015
ibeaconinsider
Hardware, Hospitality, iBeacon, iBeacon Weekly Update, Mobile

Imagine walking into a store and receiving the worst (or the best!) customer service of your life. To give your opinion of your visit, you…

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Apple iWatch, Marsh Supermarkets, inMarket and their iBeacon platform

Apple iWatch, Marsh Supermarkets, inMarket and their iBeacon platform

January 13, 2015
ibeaconinsider
Apple, iBeacon, iBeacon Weekly Update, Mobile, Retail, Video

The Apple iWatch is not due out until sometime in spring, yet developers are already bull rushing into the space. Marketers and advertisers are currently…

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CoupleShopping iBeacon

iBeacon Platforms & Why Scale Matters

December 17, 2014
ibeaconinsider
iBeacon, Mobile, Retail

What is a beacon platform without scale? A science project. Scale, in terms of audience, is the single biggest limiting factor for any company attempting…

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7 Companies embracing ibeacon technology

7 Companies embracing ibeacon technology

November 19, 2014
ibeaconinsider
Apple, iBeacon, Mobile, Retail

1. Virgin Atlantic The world-wide airliner has been testing Apple iBeacons potential for quite some time now. It kicked off its beacon campaign back in…

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inMarket iBeacon Platform

inMarket Beacon Platform reaches 18% of US Mobile Population

November 18, 2014
ibeaconinsider
Apple, iBeacon, Retail

Audience fragmentation is one of the critical issues facing companies investing in iBeacon today. Because iBeacon interfaces with the consumer at the app level instead…

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looking back beacon

No, those beacons aren’t following you

October 17, 2014
ibeaconinsider
Apple, Events, iBeacon, iBeacon Weekly Update, Retail, Software, Uncategorized

The recent BuzzFeed article about the beacons that were secretly installed on New York City telephone booths has really sent the web and everybody within…

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ibeacon frustration

One Too Many Beacons Drives Users Away

October 1, 2014
ibeaconinsider
Apple, iBeacon, Retail, Software

New research into iBeacon advertising technology has shown that multiple push messages sent to one shopper within a single store can drop iBeacon related app…

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Hillshire Brands iBeacon Campaign

New CPG study shows 20x purchase intent lift from iBeacon

July 22, 2014
ibeaconinsider
iBeacon, Retail

Today Hillshire Brands, in conjunction with media agency BPN and iBeacon technology provider inMarket, released a groundbreaking case study showing iBeacon’s effect on in-store shopper…

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iBeacon in retail: grocery store

Finally! Stats to back up the iBeacon hype

June 25, 2014
ibeaconinsider
iBeacon, Retail

Finally! Some stats on iBeacon and retail. Over the past six months we’ve seen a lot of hype around the impact of iBeacon on the…

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inMarket M2M - Key Ring Example

Gannet’s Key Ring app joins inMarket Mobile to Mortar Platform

May 12, 2014
ibeaconinsider
iBeacon

Gannett’s popular Key Ring app has joined inMarket’s Mobile to Mortar iBeacon Platform, along with previously announced partners such as Conde Nast’s Epicurious, ShopSavvy, and…

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inMarket Epicurious ibeacon

Condé Nast’s Epicurious joins inMarket’s iBeacon Platform

April 15, 2014
ibeaconinsider
iBeacon

Condé Nast is the latest big name to get behind iBeacon technology, today announcing a partnership with mobile marketing start-up inMarket to bring iBeacon functionality…

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inMarket Mobile to Mortar iBeacon Platform

inMarket & Zatarain’s launch world first CPG iBeacon campaign

April 2, 2014
ibeaconinsider
iBeacon

Mobile in-store marketing company inMarket has partnered with Zatarain’s to launch the world’s first iBeacon campaign for a CPG brand. The campaign leverages inMarket’s Mobile…

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